{"title":"INTRODUCTION: NEW BALANCE 990","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/1_ce6c53bb-15c4-4d4b-9dd4-6278971bfed9.jpg?v=1555530567\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp align=\"right\"\u003e\u003cstrong\u003eThis story begins in 1982 with the debut of the New Balance 990.\u003c\/strong\u003e\u003cbr\u003e After years of research and design, the 990 debuted with an\u003cbr\u003e unprecedented $100 price-point. The shoe’s understated\u003cbr\u003e grey-dominant colorway made waves in a competitive\u003cbr\u003e running shoe market dominated by bright colors.\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/2_64075c5f-6d1c-475d-8624-fdf820c26158.jpg?v=1555530590\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/3_ac19141b-a8b8-4a16-8a82-7318f7cb3961.jpg?v=1555530624\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/4_2aa026ef-b736-46d7-9d2f-1b7567081bf7.jpg?v=1555530649\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE 990 VERSION 2.0:\u003c\/strong\u003e\u003cbr\u003eThe next step in the evolution of the 990 came 16 years later with\u003cbr\u003e the 990v2. The 990v2 introduced new technology and design\u003cbr\u003e elements that would be reflected in the 990 series going\u003cbr\u003eforward, changes that belied the subtlety of its updated name.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp align=\"right\"\u003e\u003cstrong\u003eTHE 991:\u003c\/strong\u003e\u003cbr\u003eThe next phase for the 990 came three years later with an updated\u003cbr\u003e naming system extended to “990X”. The first new model, the 991\u003cbr\u003e featured a newly designed midsole that showcased the new\u003cbr\u003e ABzorb cushioning that would be synonymous with New\u003cbr\u003e Balance performance models.\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/5_b08dafd1-3c40-4dd8-a5e7-04be85bc490b.jpg?v=1555530682\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE 992:\u003c\/strong\u003e\u003cbr\u003eNew Balance celebrated 100 years in 2006 and this event\u003cbr\u003e coincided with the release of the 992. In this model the\u003cbr\u003e midsole continued to evolve and Abzorb Stability\u003cbr\u003e Insock technology made its debut.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/6_c8cf4bfd-d769-4d98-a733-d3e3728a27a2.jpg?v=1555530711\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp align=\"right\"\u003e\u003cstrong\u003eTHE 993:\u003c\/strong\u003e\u003cbr\u003eTwo years later, New Balance introduced the 993, the final\u003cbr\u003e model to utilize the 99X naming convention. It combined\u003cbr\u003e elements of the 991 and 992 while infusing improved\u003cbr\u003e cushioning elements. To this day, the 993 remains\u003cbr\u003e as one of the most popular iterations of the 990 series.\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/7_c2dc0fbb-6be1-4649-8cbd-a9714494b6a0.jpg?v=1555532182\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE 990 VERSION 3.0:\u003c\/strong\u003e\u003cbr\u003eThe nest update came with another anniversary. 30 years\u003cbr\u003e after the first 990 the 990v series was revived for the 990v3\u003cbr\u003e which arrived with perforated uppers and mesh panels for\u003cbr\u003e improved breathability and reduced weight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/8_b57bbafa-0ded-499e-8716-ca9a99832c0f.jpg?v=1555530747\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp align=\"right\"\u003e\u003cstrong\u003eTHE 990 VERSION 4.0:\u003c\/strong\u003e\u003cbr\u003e2016 saw the debut of the 990v4. While this new edition\u003cbr\u003e introduced a redesigned midsole with better overall\u003cbr\u003e comfort it was made more memorable through several\u003cbr\u003e collaborations with brands and shops like Stussy, DTLR\u003cbr\u003e and YCMC all of whom have created their own memorable\u003cbr\u003e colorways of the now iconic casual performance shoe.\u003c\/p\u003e\n\u003cp align=\"right\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/9_49286178-6314-4849-aa05-e278dc6e5100.jpg?v=1555530775\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/collections\/9.jpg?v=1555532279","url":"https:\/\/www.blendsus.mom\/en-jp\/collections\/introduction-new-balance-990.oembed","provider":"BLENDS","version":"1.0","type":"link"}