{"title":"INTRODUCTION: BRAIN DEAD","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/braindead-blog-1.jpg?v=1556733657\" style=\"float: none; display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003eKyle Ng, the founder and primary creative force behind Brain Dead is so\u003cbr\u003e meticulous about representing his esoteric brand that it might be best\u003cbr\u003e to let Brain Dead introduce itself:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e“\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrain Dead is a creative collective of artists and designers from around\u003cbr\u003e the world. With its disruptive, graphic-led approach, the brand takes its\u003cbr\u003e cues from post punk, underground comics, skateboarding, and the\u003cbr\u003e spirit of subculture as a whole. \u003c\/span\u003eBrain Dead is not one person, nor\u003cbr\u003e is it one idea. It sits in the space between people.”\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf that left you with more questions than answers, you’re not alone…\u003cbr\u003e and if Brain Dead leaves you scratching your head well,\u003cbr\u003e that’s the way they like it.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cbr\u003eBrain Dead takes the ethos of the most democratic and accessible piece of\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e fashion, the screen-printed graphic tee, and apply it to just about any\u003cbr\u003e garment or accessory one could think of. Parkas, hats, water bottles\u003cbr\u003e and even sweatpants are elevated by the addition of eye catching\u003cbr\u003e graphics that, despite coming from an assortment of artists,\u003cbr\u003e maintain an aesthetic continuity that gives Brain Dead a\u003cbr\u003e unique but accessible appeal.\u003cbr\u003e\u003cbr\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/blog-braindead-2.jpg?v=1556733708\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eA rich vocabulary of references to cult figures, phrases and images from\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e “\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003epost punk, underground comics, skateboarding and… subculture”\u003cbr\u003e act like dog whistles audible to those in the know, leaving those\u003cbr\u003e who don’t with no choice but to act like they do. Aphex Twin,\u003cbr\u003e Disney, R. Crumb, for Brain Dead practically nothing is off\u003cbr\u003e limits and all of it blends together seamlessly. \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/blog-braindead-3.jpg?v=1556733802\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile the look and presentation of  Braindead’s entire apparel catalog has an\u003cbr\u003e explicitly art-centric bent, the desire to support art and artists doesn’t end at\u003cbr\u003e screen-printed tees and sweatpants. A book commemorating the ceramic\u003cbr\u003e artwork of California queer-punk luminary Seth Bogart and the small but\u003cbr\u003e diverse and compelling catalog of “Brain Dead Records” are concrete\u003cbr\u003e examples of where the brand’s priorities lie.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/blog-braindead-4.jpg?v=1556733838\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFashion, music, fine and pop art, Brain Dead knows that the for those who\u003cbr\u003e function as both consumers and tastemakers every medium can be an\u003cbr\u003e avenue to the same vision. Over time this approach has earned the\u003cbr\u003e respect of consumers, massively influential artists and the some of\u003cbr\u003e the biggest brands in the world. Collaborations with Vans, Converse,\u003cbr\u003e Carhartt \u0026amp; APC have further legitimized Brain Dead, a colorful and\u003cbr\u003eauthentic creative force in a scene that’s crowded\u003cbr\u003e with posers and imitators.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003c\/div\u003e","products":[],"url":"https:\/\/www.blendsus.mom\/en-jp\/collections\/introduction-brain-dead.oembed","provider":"BLENDS","version":"1.0","type":"link"}