{"title":"INSOMNIAC SPRING\/SUMMER 2019 FEATURE","description":"\u003cp align=\"right\"\u003e\u003cstrong\u003eINSOMNIAC LIMITED\u003c\/strong\u003e\u003cbr\u003eSPRING \/ SUMMER 2019\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/1.png?v=1554227701\" alt=\"INSOMNIAC LTD. \" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eInsomniac founder, Pasquale Rotella, pays homage to the\u003cbr\u003epivotal years of “\u003cem\u003eRave Culture.\u003c\/em\u003e” While there was not one\u003cbr\u003etypical outfit in those days, significant staples do come\u003cbr\u003eto mind when reflecting on the ‘90s rave scene with\u003cbr\u003eDr. Martens boots, baggy jeans \u0026amp; work pants and\u003cbr\u003eoversized t-shirts all working interchangeably\u003cbr\u003ewithin the fledgling subculture.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/2.png?v=1554227728\" alt=\"INSOMNIAC LTD. \" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/3.png?v=1554227782\" alt=\"INSOMNIAC LTD. \" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp align=\"right\"\u003eFor this endeavor Rotella employs legendary graphic designer\u003cbr\u003eRick Klotz, who first made his name designing flyers for\u003cbr\u003eunderground promoters in Los Angeles before\u003cbr\u003e \u003cstrong\u003elaunching Freshjive in 1989\u003c\/strong\u003e, a brand that\u003cbr\u003ecaptured the unique mix of various\u003cbr\u003esubcultures in Southern California\u003cbr\u003ein the late '80s and early '90s.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/4.png?v=1554227841\" alt=\"INSOMNIAC LTD. \" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003eHis early designs were bright and bold plays\u003cbr\u003eon familiar consumer goods graphics, ranging\u003cbr\u003efrom Tide to Bazooka Gum, while oversized\u003cbr\u003eT-shirts and baggy jeans were de rigueur. \u003cbr\u003eAll of this helped codify the “\u003cem\u003erave\u003c\/em\u003e”  aesthetic\u003cbr\u003eand established Klotz as a creative force.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/5.png?v=1554227877\" alt=\"INSOMNIAC LTD. \" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp align=\"right\"\u003eThough Insomniac does provide a wide array of merch\u003cbr\u003eto a broad audience of “\u003cem\u003eElectronic Dance Music\u003c\/em\u003e” fans,\u003cbr\u003ethis subdivision exists as a more informative tribute that\u003cbr\u003egears towards a boutique fashion-conscious audience\u003cbr\u003ebeyond the typical contemporary “raver”.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/files\/6.png?v=1554227899\" alt=\"INSOMNIAC LTD. \" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp align=\"center\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eCREDITS:\u003cbr\u003e\u003c\/strong\u003ePHOTOGRAPHY: HUNTER TAYLOR\u003cbr\u003eMODEL: EMILY BENAVIDES, PETER CAGGEGI\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\"INSOMNIAC\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp align=\"center\"\u003e \u003c\/p\u003e\n\u003cp align=\"center\"\u003e ©2019 BLENDS UNDERSTANDING OF NOTHING\u003c\/p\u003e\n\u003cp align=\"center\"\u003e\u003cspan\u003e\u003cstrong\u003e_________________________________________________________________________\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0152\/9745\/collections\/6.png?v=1554228084","url":"https:\/\/www.blendsus.mom\/en-ca\/collections\/insomniac-ss19-feature.oembed","provider":"BLENDS","version":"1.0","type":"link"}